Monday, March 21, 2011

In the Lighthouse Interview

Thanks to Tom Lichtenberg of Pigeon Weather Productions for picking me as the first interview for his new In the Lighthouse feature. The interview's highlights include:
  • I make several irresponsibly uninformed wild predictions about the future of publishing

  • I give a few teaser tidbits about upcoming projects

  • Tom says some nice things about me then makes a couple amusing remarks about the ambiguity of my identity and gender

Read it all at http://nblo.gs/fDX93

Sunday, March 13, 2011

CONCRETE UNDERGROUND Year One :: Anyone Can Do This Shit

Today marked the 1-year anniversary of the release my debut novel, CONCRETE UNDERGROUND.  In the past year, I've been amazed, overwhelmed and humbled by the response the book has received.  Seriously, when I started writing it, I really had no intention of releasing it, I was writing simply for my own personal edification.  And even when I decided to take the plunge and self-publish it, I thought that I'd be lucky to get 100 people to read the damn thing and just one of them to actually like it.

So I'm gonna do something a little unorthodox here.  Because there seems to be an unwritten stigma attached to authors sharing download/sales info.  On the one hand, I do understand how it can seem like crass boasting.  But at the same time, I really do want to illustrate just what's possible and reasonable to expect for a self-published author working outside the confines of established genres, specialty markets, and, frankly, accepted notions of serious literature and good taste.

Also, I don't give a shit if you do think I actually am just crassly boasting, since I really and truly am completely shameless.

Because the point is that anyone can do this shit.  As I've said before, e-publishing really does have the potential to be like punk rock, zines, street art, and DIY culture.  Except instead of a roll of quarters for the self-serve copy machine or a busted up second-hand guitar, all you need is a fucking internet connection.  Stop worrying about bullshit like professionalism and dust jacket blurbs and in-store readings and just fucking create already.  Be crazy, be experimental, be audacious, be insufferably obnoxious and irresponsibly contrarian.  Just write what's in your fucking heart and have the conviction to let it loose upon the world.

So anyways, here are the download figures for Concrete Underground in its first year of publication through the highest-performing channels where it's available:

Feedbooks: 10,877
The grand-daddy of distribution channels for self-published authors, three of my six release have topped 10,000 downloads in their first year here, and I'm only an average performer there.  And informally, I'd say that seven or eight out of every ten e-mails I get from readers say they discovered my books via Feedbooks on the Aldiko Android app.

Amazon: 7,744
The only place where my book actually costs money, since they have a $0.99 minimum price.  However, the vast majority of my "sales" occurred when Amazon made the book free as a weeklong promotion.  I've also benefited from decent reviews, averaging 4 stars on 10 reviews.

Manybooks: 3,996

Another site where I benefited from weeklong promotion as a "featured book" on the site's homepage, as well as earning an average 5 star rating on 5 reviews.

Smashwords: 2,768
Through Smashwords, my book was also made available at the Barnes & Noble, Sony, Diesel, and Kobo stores.  Though they don't break down the download stats by distribution channels, unscientifically it looks like B&N got the most action, where it's garnered 12 review for an average rating of 3 stars and has a sales rank of about 2.700.  For the sake of comparison, that is actually higher than Auster's New York Trilogy, Zafon's Shadow of the Wind, Murakami's Kafka on the Shore, Roth's Nemesis, and Lehane's Shutter Island, but way lower than Girl with the Dragon Tattoo and The Lost Symbol.

Total: 25,385
Based on my cursory research (yes, I actually did research for this post, don't expect this to be a recurring theme though), the print run for an initial hardcover or trade paperback release for a midlist author is in the realm of 10 to 40k.  The number of units actually sold is like 70%, so that means 7 to 28k.  Meaning that if I'd actually managed to con some poor hapless fish of a publisher into releasing my book "for real", it most likely would not have resulted in any more eyeballs on my words.

A few things to keep in mind:

1. This was a self-published e-book that was has never been available in paper form in bookstores.

2. I had no previous print publication history, including in any kind of literary magazine or anthology, meaning no prior name recognition.

3. There was no capital investment into the book.  All the distribution channels listed above are available for free to anyone who has an internet connection.  I didn't pay for any reviews or advertisements.

4. I have no real specialized skills or connections to speak of, no particular marketing savvy, no MFA in Creative Writing (no degree whatsoever actually).  I'm not any smarter or more talented than any other dummy running around out in the world, I have no appreciation for the rigors of grammatical doctrine, and my overall grasp on the English language is tenuous at best, despite it being the only language I speak fluently.

So truly, anyone can do this shit.

Now, the counter-argument is that free downloads are not the same as paid book sales.  Apart from the obvious lack of money in the author's pocket, the free download also lacks a certain legitimacy that even a $0.99 sale would have.  And it's true, the above download figures would be significantly lower if they'd come with a price tag.  I'm OK with that, I'm more concerned with eyes on the page than coins in the bank.  And as for legitimacy, let's be honest, how much of a concern could it possibly be for someone writing under the pen name "Moxie Mezcal", really?  Guerrilla fiction does not need to be validated.

To wrap up, though, the question that faces new authors looking at self-publishing boils down to two things: access and priorities.  Access, because remember that we're talking (in my case at least) about a book that should have next to zero commercial appeal and marketability according to standard barometers.  So as the publishing industry in general and the market for midlist authors in particular continues to shrink, self publishing is going to be the only option available to a lot of writers of experimental or fringe literature.  Which leads to priorities. Meaning, would you rather make a little bit of money and have a little bit of people read your book, or make no money but have a lot of people read your book and just enjoy the ride for the ability to connect with other human beings, the creation of art for art's sake, and the sheer fucking madness of it all?

Sunday, March 6, 2011

Read an (INDIE) eBook Week


Read an eBook Week is an annual event to promote e-books.  This year is particularly special because it marks the 40th anniversary of the first e-book, a copy of the Declaration of Independence that was the first document in what would become Project Gutenberg.

Of course, one of the most exciting things to come out of the e-book revolution is the new opportunities for distribution it allows independent and self-published authors.  So while you could read another formulaic mainstream McBook this week, why not pick up one of these exciting new works by some of my favorite indie writers instead?

View the full list at Amazon.com.  Many of these books are available in paid and free editions.  Please consider paying if you can afford it to show your support, and if you can't, you can still show love by writing a review.

Broken Bulbs by Eddie Wright
A compelling meditation about the intersection of art and addiction and the way that both are essentially born of our need to feel like our life has meaning.  It's gritty, it's ugly, it's brazenly experimental in both form and style, it's allegorical, it's satirical, it's as darkly engrossing as staring at someone's disfiguring wounds, and yet it also manages to be profoundly cathartic.
$2.99 @ Amazon
Free @ Feedbooks
You set the price @ Smashwords

The American Book of the Dead by Henry Baum
A writer works on a novel about a religious zealot who gets elected POTUS as part of a conspiracy to immanentize the eschaton, only to realize that his story is coming true. Apocalyptic lit in the tradition of Wilson & Shea's Illuminatus!, TABOTD explores the double-edged roles that religious faith and warfare play in the human drama.
$0.99 @ Amazon
Free @ Feedbooks
You set the price @ Smashwords

This Unhappy Planet by Marc Horne
This Unhappy Planet is a satirical dramedy about two guys who hatch a scheme to open a chain of spiritual fitness clubs, hoping to get rich quick off of bored yoga moms and affluent New Age seekers.  The characters are imbued with such depth and shading, they are rendered so completely believable, that you can't help but empathize with them even while laughing at their foibles.
$0.99 @ Amazon
Free @ Feedbooks
$2.99 @ Smashwords

The Man Who Painted Agnieszka's Shoes by Dan Holloway
Like all of Dan Holloway's work, this novel is unflinchingly experimental and evocative.  A father unable to get over his missing daughter gets drawn into an obsessive subculture built around a beautiful celebrity whose death became a YouTube phenomenon.
$0.99 @ Amazon
$0.99 @ Smashwords

(life:) razorblades included by Dan Holloway
An essential primer on the work of Dan Holloway, this generation's answer to the beats.  Simultaneously visceral and transcendent, these stories celebrate the richness of all life's experiences, especially the ones that leave scars.
$0.99 @ Amazon
$0.99 @ Smashwords

The Dead Beat by Cody James
A story about self-sabotaging meth addicts that manages to be at once painfully honest, defiantly hopeful, and laugh-out-loud funny.  Its characters include a suicidal hypochondriac, a hopeless Polyanna with a venereal disease, a guy who pokes holes in his condoms so he'll impregnate the girl he's stalking, and the passive-aggressive narrator they all look to for a salvation he can never deliver.
$0.99 @ Amazon
$2.99 @ Smashwords (50% off for Read an eBook Week, Promo Code: RAE50)

Charcoal by Oli Johns
Possibly the most twisted, audacious, and brilliant book you'll read all year, Charcoal tells the story of an angry young intellectual obsessively researching the best way to kill himself.  But when he learns of the suicide of a beautiful model, he slips through a magical realist tear in fictional space-time to go back in a misguided attempt at salvation-by-proxy.
$0.99 @ Amazon
$2.99 @ Smashwords (50% off for Read an eBook Week, Promo Code: RAE50)

Back(stabbed) In Brooklyn by Lenox Parker
Brutally funny, this story about an aging actor spurned by Hollywood who tries reconnect with his roots in Brooklyn is irresistibly beguiling with an acerbic edge that makes that cuts through the sentimental lies and bs we tell ourselves after the dust settles.
$2.99 @ Amazon
Free @ Feedbooks
Free @ Smashwords

Why They Cried by Jim Hanas
Jim Hanas is the master of the slow burn.  These short works appear unassuming at first, then swell with a skilled balance of humor and humanity to a powerful resonance.  They are simple stories, elegantly told, that stay with you long after you've put them down.
$7.96 @ Amazon

Loisaida by Marion Stein
A nonlinear, multi-perspectival tale of murder set amidst the backdrop of the Tompkins Square Park riot in New York's Lower East Side during the late '80s.  A lyrical ode to life lived outside the mainstream.
$0.99 @ Amazon
$0.99 @ Smashwords

The Death Trip by Marion Stein
The Death Trip is a controversial new end-of-life medical treatment that promises a chemically-induced spiritual catharsis.  Mixing politics, philosophy, and science fiction, this novella manages to weave together questions of euthanasia, assisted suicide, drug counter-culture, and corporatized medicine into a compelling narrative without feeling preachy or heavy-handed.
$0.99 @ Amazon
$0.99 @ Smashwords (FREE for Read an eBook Week, Promo Code: RE100)

Trapdoor by Vixen Phillips
At times reading this tale of star-crossed lovers can feel like gorging yourself on dark chocolate truffles, it's intensely sensual and undeniably indulgent, yet still made the bitter by the knowledge that it can’t lead anywhere pretty.  If beautiful tormented boys are your thing, this book could become your next guilty pleasure.
$2.99 @ Amazon
$2.99 @ Smashwords (50% off for Read an eBook Week, Promo Code: RAE50)

Snapdragon Alley by Tom Lichtenberg
A supernatural urban mystery about a vacant lot, a phantom bus route, and a trio of curious youths unfolds with a relentless pace that makes it impossible to put down.
$0.99 @ Amazon
Free @ Feedbooks
Free @ Smashwords

Freak City by Tom Lichtenberg
The sequel to Snapdragon Alley that stands as an engrossing mystery in its own right.  A strange parcel appears containing a number of seemingly-random objects that turn out to be pieces of a puzzle that draw a young man out of his shell and into an uncanny supernatural conspiracy.
$0.99 @ Amazon
Free @ Feedbooks
Free @ Smashwords

Password Incorrect by Nick Name
I love how these stories show an understanding of the nuanced relationship between human beings and technology, which is often belied by the absurdity of the humor. Technology is presented not as a boogey-man, but rather as the tools human beings create to fill real needs.  The problem, of course, arises from humans' preternatural abilities to epically eff up even the best intentions.
$0.99 @ Amazon
$0.99 @ Smashwords (FREE for Read an eBook Week, Promo Code: RE100)

Failure Confirmed by Nick Name
The second volume from Polish tech-absurdist Nick Name, bite-sized fiction for people too smart and snarky for their own good.
$0.99 @ Amazon
$0.99 @ Smashwords (FREE for Read an eBook Week, Promo Code: RE100)

The Butcher Shop by Neil Austin
An old-fashioned whodunnit set in the underground party scene.  Hard-nosed hipster Claire St. Claire has to track down her estranged boyfriend's murderer to clear her own name.  It's a familiar story adeptly told with a sense of sheer anarchic bliss, the literary equivalent of drunken karaoke, utterly irresistible.
$1.99 @ Amazon